The challenge of this initiative was to break this well-established print and copy shop from their franchised name. With an independently owned shop of the same name within a quarter-mile, they needed to define themselves as a separate and distinct entity with superior offerings. The new name and color scheme provides a fresh and bold new look. The tag line along with the supporting graphic clearly identifies that they are a digital print and copy provider, and that they offer their services "in a flash."

From the logo, website, calendar, postcards, posters, ads, signage, van imaging, mouse pad, holiday card—the new identity and brand messaging is presented consistently and effectively throughout all customer touchpoints.